Lens Studio comes with an assortment of templates to reduce the effort you’ll need to create lenses. You can create experiences for snapchatters to explore on their front and rear cameras.ģD professionals, hobbyist animators, digital creators, and graphic artists can create and launch custom Lens experiences. In addition, the tool lets you create augmented reality objects for users’ bodies and the physical world. Snap Lens Studio lets users create real-time Snapchat Lenses and the Snap Camera desktop app. Snapchat’s Lens Studio is one of Snap AR’s top tools, so we’ll explore it in detail in this article and highlight the other six tools. The platform also provides resources to help developers and creators learn how to build a business and consumer solutions and explore their creative interests. Snap AR features all of its seven business-to-business (B2B) and business-to-consumer (B2C) augmented reality experiences and solutions: Snap AR is Snap Inc.’s augmented reality platform that allows distribution on both major mobile operating systems: iOS and Android. This image is a placeholder for this video: So, there’s no better time to join the action than today when Snap AR is still growing. If 24,000 average daily engagement accounts for only 6% of potential users, what would happen if the platform grew by a factor of five? That’s an average of 24,000 engagements per creator per day or 8.7 million engagements per year.Ĭonsidering that Snapchat has captured only a fraction of its market and is growing-only 6% worldwide, 15% in Europe, and 25% in North America-this data becomes more interesting. The platform has 2.5 million Lenses created by 250,000 Lens creators. But about 250 million users engage with AR daily, playing with Snapchat’s AR Lenses six billion times daily. Snapchat has more than 347 million daily active users.
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